UPWORD Consulting - Week 5

Advanced Email Automations with Ryan Mulvihill


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Hey everyone welcome to week five, and module six, and I'm really excited about this module. I've brought in Ryan Mulvihill, who is from email. All Stars He's the founder and CEO. They are incredible when it comes to email and especially when it comes to more advanced higher end email design, and he's going to walk you through a whole bunch of great stuff in regards to clay VO, what you can do list building, he'll be showing you stuff that's a little more advanced than what I just walked you through. And the good news is, is if you are not feeling super comfortable yet with email automations and email marketing in general, you can leverage email AllStars, to have them create run and manage all of your email marketing campaigns for you and your client. They are an amazing company to work with, they've generated over $15 million in revenue and they've worked with 300 Different brands 10,000 emails created and really, these guys are incredible work they do and they're also a klaviyo Platinum Partner, their masters when it comes to clay VO. And so I'm really excited for you. Here is Ryan.

Hello, and what's going on, my name is Ryan from email all stars. And in this short presentation, I'm actually going to be showing you just an overview of how you can use email automation to make a lot more profits during q4. And even if you're not in q4, this is these tips are going to count for the entire season of email marketing. So this is just going to give you a complete overview of how you can use email marketing, to really maximize profit potential for your businesses. So let's just jump right into it. So first off, I'm just going to give a quick intro on me. I'm Ryan from email all stars. And me and my team are actually klaviyo specific email marketing agency. So we have 100% in house team of copywriters, designers and strategists. And we work with over 100 different ecommerce stores on any given month. So we've seen pretty much everything when it comes to email marketing. And in this presentation, I'm going to hope to just distill a lot of that knowledge and a lot of those learnings from working with so many different e commerce clients to really show you how you can use email marketing, and just like the complete overview of how it works for your business. So another thing is me, email All Stars is actually on, I guess you could say it's like clavijo, Justice League of email marketers, I'm more of a marvelman myself, but they actually have, we sit on clavijo advisory board. So we advise cloud view on some of the changes we want to the platform, and we learned about things that are just coming up. And yeah, really, we get to see an inside look at how one of the biggest email marketing software's work. And we get a lot of insight information on just just like what's in the works, and what's changing for email marketing and things like that. So we're really in the know when it comes to email marketing. And just to give you an idea on some of the clients that we've worked with, we've driven over $15 million in revenue. And he was just a couple of different clients that we work with the love that we work with on a month to month basis. But yeah, we've worked with some companies, you may recognize depending on which niches you're in, and stuff like that. So I've definitely worked with a lot of different different types of e commerce stores spanning so many different dishes. And this session is built for people who manage or own or work with high level ecommerce stores. So even if you're just new to email marketing, this is going to show you the advanced system of email marketing, and how to set that up even if you've never sent an email before. But on the other side of that you're actually more advanced with email marketing, this is going to show you just little tweaks and really helpful tips that me and my team have learned to just grow your email marketing system. And I'm not going to sit here and waste your time explaining like what open rates are, what click through rates are, that's really basic stuff, I just want to keep it really like really high level and really actionable for you wherever you are in setting up email marketing for your stores or your clients or trying to work on it yourself. And I'll also mention, so my agency is a clavijo specific email marketing agency. But we you don't have to use klaviyo to use all these strategies. Other email marketing software's they work pretty similarly to klaviyo, I just find that klaviyo is the easiest to integrate with other e commerce stores. And it's just, it just has like a ton of integrations, it's really simple to use. And it also has a lot of in depth features if you really want to get into the metrics behind email marketing. So I'm not here to pitch you on klaviyo. But I recommend it just please don't use MailChimp, that's really that's like the most basic email marketing platform you can use. And it's just not that good. So here's just a quick overview of everything we're going to cover. I won't waste your time, just, you know, reading off the slides. But yeah, there's gonna be four main sections that we go through in here. And it's going to cover everything from the top of the funnel, just capturing leads with email marketing, to actually converting them into sales. So let's just jump right into it. So yeah, and of course, I do have goals in this presentation. My goal is to show you how to implement an email marketing system to increase your sales by 30%. And when I say your sales, that could be your client sales, it could be your store sales, and it could just be you selling email marketing to other people. So this is really flexible when it comes to who can use this knowledge. So even if you already have an advanced system setup, I think you're gonna learn a lot from this presentation. So firstly, let's kick things off. Email pop up essentials, to greatly improve paid activity. Some rates. A lot of people, when they're running traffic to their stores, they really neglect the email pop ups and email capture. And that really can affect paid ad rate paid ad conversion rates. Because imagine if you have a really good pop up on your website that can capture maybe 2%, we'll say on the low end, like 2% of the traffic that comes to your store, that's potentially increasing your conversion rate, if you can get half of those people to convert with some sort of like on paid ad sequence that can significantly impact your return on adspend. So if you're lacking in the email capture department, then you're really hindering your ads, and they're not making as much money as they could be. And this is, this is the benchmark for the email opt in rate, so about 2%. So if you're way below that, then that means that your your email capture probably isn't very good on your website. And if you're higher than this, then you can of course, you can be way higher than this. But it really depends on your niche and what sort of traffic you're driving to your site. But just keep this in mind when you're looking at your email capture rates. So next, I'm not going to bore you with like what email pop up software is, but a lot of people do get worried about what pop Well, what software they should use for capturing their emails on their website. And I'm here to tell you that it doesn't matter that much. I would recommend something like privvy, or optimonk. Or if you want something that has really deep dive analytics, and a lot of customizable options than something like Sumo. But if you just want to have a really nice looking pop up that captures leads, and with some basic analytics that you can do a B testing, then just use perfect, don't don't overcomplicate things. klaviyo does have a built in pop up feature, it works all right, but it doesn't really give you like those in depth analytics and a B testing that's something like privy or one of these paid software's would give to you. And then here after working with a lot of ecommerce stores, you will be surprised at how many people have an email capture on their website that looks like this. This is absolutely terrible. It has almost no clear offer. It's just like, you know, get travel tips and special offers like you know, brandings terrible, not showcasing a product imagery, like who's gonna put their email in here, like, yeah, this is this is just a garbage email design, email capture side. But then on the other side, this is one that we mean, email also seems set up for one of our clients, where we actually have some of their best converting product imagery that we know from some of their ads, we have just a really clear incentive to sign up. And yeah, we, we just really make this branded their store so that when someone looks at it, it's like, Alright, like this is this matches the brand. That's a great image, like that's an offer that I want, I'm gonna put my email in here. And this is how you start to get actually a lot more conversions. And a lot of people on the other side when it comes to email pop ups, it's like, you know, spin to win or not to spend way like you can put gimmicks, you can use gimmicks like spin to win on your site. But just keep in mind, like the trade off that you're going to get with these. If you use gimmicks like spin to win or contest of free stuff, you're going to get more leads, but they're going to be probably a lot more low quality leads. And they can potentially hurt your brand image. I've seen some really beautiful websites, some really high quality brands that have spin to win. And it usually doesn't look very good. Maybe on the other side, they're just looking to get more email subscribers. So if their goals are just get as many interested subscribers as possible and reuse those for retargeting campaigns and special types of ad campaigns. And that's great. But just be aware that more subscribers isn't necessarily a good thing. If a lot of them aren't, aren't quality leads. Now, when someone opts in using your opt in form, there's a couple different options on what you can offer to try and get the highest conversion rate possible. Almost everyone offers like 10 or 15% off, but there's a couple different things you could do that some people just doesn't really register to them. And I would highly recommend you split test a lot of these different things I'm going to show you. So first off, you know, the always the constant battle $10 off versus 10% off. That's something that's a hot point of debate, but I do have some data to help you make a better decision on which one will actually convert more, but will actually end up costing you less money. So basically, whatever number looks higher on paper, you know, that's the number that's one of went out. So what that means is it If you have a 10% 10% off coupon versus a $10, off coupon, but you know that your minimum order value is $100, then putting $10 is going to seem like more than 10%. Even if the math actually ends up to eight coming out as less, people are going to more eagerly eagerly put in their emails for money discounts, as opposed to percentage discounts, even when the math works out, you know, not in their favor. So I would say if you can do it, try and use for opt ins, absolute money discounts like $10 off, $5 off $50 off if you have a really high average order value or something like that, because that's going to capture really interested leads. And if you do the math properly, it may end up actually saving you a good amount of money, because you don't just offer a blanket 10% off, or 20% off or something on your orders. So that's the easiest one, of course, it's free shipping free products with their first order. If you have some sort of like little upsell items you can throw in people really go crazy for that. Like I said giveaways and contests like those will actually that can get you more leads, but usually lower quality leads. But depending on your traffic, maybe you just want to capture as many emails of those people as possible, and you're okay with being a little bit more gimmicky. And then lastly, if you can figure out a lead magnet, that's a really good fit for your audience, then throw that in there, like one of the strangest offers, I've seen that convert really well was getting a free hypnosis audio piece, when the whole website was dedicated to getting better sleep. So it really fit in with the website, it wasn't just like a random, you know, three page lead magnet, it was actually something that people who struggled with those issues would actually want to buy, I believe this client, they were even really smart, they put hypnosis audio piece on their website for like $30 or something. And then they said, but you can get it free. If you sign up for the email, it doesn't cost them anything. But that's, that's a smart way for you start getting more email subscribers. And here's just some, if you want to get into the geeky facts of it, here's this, here's just a couple things you need to know. You know, I would say just take a look at like your average time on site and turn your pop ups at about 60% of that. So people normally spend one minute on your website, then, you know, you probably want to time your pop ups to let's see my map. So that good about you know, 35 seconds. So that's, that's around the timing that you should have your pop ups, don't forget immediately. And if you want to get really into it, you can trigger them on like page abandons and cart abandons and have even different offers. Like if someone's abandoning their cart, as opposed to abandoning like the homepage, maybe on the cart, you want to give them a slightly better offer if they opt in, just to give them that little extra push. And I would say always be testing new pop up variants. And we usually run like, you know, 20 80% champion variants versus 20%. challenger variants, and that's how you're going to really optimize this. And lastly, of course, please turn off double opt in a lot of people for some reason, they think it's a good idea. Unless you're getting a lot of really bad leads, or you're having like some sort of like spam attack on your website, I would just turn off double opt in, because that really hurts you in the long run. So just please go in, this is where it is on clavijo just make sure double opt ins turned off, because that's going to give you a lot that's going to really hurt your email rates when it doesn't really protect you in any way. Alright, so Next, I'm going to be talking about the million dollar email formula. So this is like the formula that me and my team use to actually create what we call, like creating millions of dollars for our clients. And it's a relatively simple formula, but a lot of people don't really know this about email. It's a special way of taking copywriting and really working that into the email format. So so just so you know, ecommerce email marketing strategy is very different from info product, email marketing strategy, e commerce, email marketing strategy is like very benefits driven. It's very quick. It's just like getting the click getting the attention to buy info product, email marketing strategy is much more slow paced. You're not like trying to get them to buy right away, you're more engaging them. And so if you read content about email marketing, then just be aware that the, it's very different depending on what you're selling. There's not really general email marketing advice. And this is the clearest cut difference between these two different schools of thought. So, this is when we actually we actually have a clavijo added audit that we do for some of our clients just to take a deep dive of their email marketing. And this is one of the pieces of it, which is something where we actually audit their current email performance. So basically, it's really simple. It's just on a scale of one to five, after looking through a couple of their emails, how do they rank where five is the best? And these are the different things that we look at. Does that mean that every single email needs to have this? No, just after looking at some of a couple of their basic emails, like their first opt in email, the first abandoned cart email there a couple of their newsletter, emails? How well do they score on these? And these are pretty simple, like, do they work? Well on mobile? Like, are they one big graphic image? Which should never do? Or are they just pure text, which sometimes converts? Well, but it's a bit gimmicky? Or are they more like graphic and text just combined together? Really? Well? Those are what those what we really look for? Like, is it general? Like you forgot something in your cart? Or is it customized their store? Like, hey, you know, welcome to Bass Pro fishers? Like you want to use some information about the fishing gear you're looking at? Like, are their calls to action and all the emails, you'd be surprised how many emails lack a call to action? It's a great, it's a well written email, but it doesn't tell them to do anything, if they liked the content of it. Like, are using risk reversals? If they're not really sure about buying, like, are you going to? Is there some way that they can, you know, get a refund? Or is there some sort of guarantee? Is there any urgency in the emails, like by now or this coupons expiring? Is there reviews and testimonials or social proof? Are you merging in best selling products, so if they don't, if they don't like the thing they're looking at, maybe there's some other options? Do they even have like a coupon strategy, where you don't need to offer discounts and emails to make them work, but it really helps. It really, really does. So we try to aim for a score of like 40 out of 50, you don't need to be perfect on everything, but you need to score your score, like an 80% is like a really good score on this. So in every email, you need to have a clear call to action. That's the number one thing. And then at least three of these have the following. Just either like one of the main benefits of the product, risk reversal, social proof, scarcity, or urgency, a discount or a special offer cross sells. And then this is kind of a risk reversal. But it's more like if they need support, if they need help is there a phone number and email, they can reach out to questions, things like that. So we try to aim for at least three of these in the email at a minimum, to make it a good email, if you can make five of these things usually like a good, that's a really solid email with a lot of content in it. And of course, like this is the perfect image to content ratio, 60% images, 40% text. That's, that's how you make a really good looking email. So not all image not all text, this is a good balance. And this is, let me just open up one of these. So in this image, like this is one of our emails that we that we're using for a lot of our a lot of our content, or this is a good example email that we show a couple of those different factors where you have the you have the offer front center, you have links go back to their store, custom copy like that talks about the main benefits of what they're going to buy, you have a little bit of urgency, and you're making sure that you don't forget their discount code, you're merging in top selling products, you have testimonials from other clients. And you also have some content about like how to get help and like you know who to call and things like that. So that's really, that's an example of how you can mix in a lot of these. We call them email conversion triggers into one email and just make that email look fantastic, given every chance to succeed. And that's how you make just a really good email. So that's a that's an email content. Now, here's the email flow strategies that you need to actually build the automated machine behind their email marketing. And some of this is going to be for people who don't really have very much stuff with email marketing, and some of its going to be for the advanced people who have a lot set up and want the advanced once the advanced flows. This is the this is my email flow philosophy. I'm not going to bore you with reading it out here. But yeah, this is this is how I look at email marketing to really create amazing results for my clients. And this is really what I teach my whole team. And email marketing is really there just to it's the fix the leaks in your conversion process and really tighten those up and turn them making more money in that. So when you're going and looking at your flow strategy, here's the key questions that you have to ask. Because based on the flows read, based on the email marketing philosophy I just presented, what areas are what areas are the weakest in your funnels that you can beef up with strong emails, because you don't have to just do the basic like abandoned cart emails and nurture emails, you have to look at, like, Where are people really dropping off, and where do you need to put in the most conversion copy to get those people to actually buy. So this is just, this is just something for you to think about when it comes to like how your sales funnel is doing and where most people are dropping off, and thinking of how you can implement email into those areas of your business to really start converting them. And, you know, I'm gonna say this bigger is not always better. So when it comes to flows, like longer flows are not necessarily the best, like an overly long email flow doesn't necessarily mean more revenue. So I don't want you going out and creating like a 20 email welcome sequence that gets no engagement and scares people off after the fifth email. So keep them short and only grow them based on if they're if the last email in that sequence is still generating revenue. That's when you continue to grow out an email sequence. But keep it I would say keep it short, keep it like three miles long at most, unless you're a really big store that has a ton of traffic. So here's the basic, the basic five email flows, I'll just kind of run through this because a lot of people know a lot of these. This is like when people first opt in, you're trying to turn the subscriber into a sale. So you know the offer front and center, make sure it's a really good Welcome to your brand. If you only create one email for your store, make it that after opt in email, make that first email, they see an art piece so that they really so they open the rest of your emails, you know. So this is the opt in nurture series is the one you have put the most work into. And think of this email sequence as like a sales letter to your store first emails an introduction, then the next emails talking about the main benefit number one, then the email after that is talking about the main benefit number two and going into depth now just really drawing people into what you do. So yeah, that's the most important email the first email people see, that's the most important one. Next important one is abandoned cart emails. These are there to try and crush their objections. People are banning their cart, because at the last minute when you're about to buy, they don't really trust you. So you need to call it the objections. Don't just say you forgot something in your cart. You want to like give them reasons to buy, you want to give them offers inject scarcity, expired coupons. This is where you really give the sales push. And of course with that, that's your second most important email. And then browse abandoned, these are just these are triggered based on buyer intent, just people looking at products in their store. Think of them out like retargeting ads for emails, so not as pushy as abandoned cart, but just kind of trying to hit some of those objections they might have and just really draw the board for the brand. Next, you have like the after purchase emails, this is where you really need to think and when you're creating after purchase emails, emails are triggered after someone buys, of course, think what is the next action that you ideally want this person to make? Like, do you want them to buy more products? Do you want them to go and leave a review? Do you get a lot of like support requests and refunds that you want to try and limit like by offering some sort of like aftercare guide or something like that. So like really take a second and think what is the most important thing, or the best thing that this person could do after buying from you, and craft emails around that idea. And then when back Of course, it's just really, really simple. They haven't come to your store in a while you trigger this automated email to try and draw them back into your brand. You don't need to throw a coupon in their face, just try and get them to come back and get them looking at what you do remind them of why you're great. And give them just give them reasons to come back. And now, once you have these in place, like get these in place, these are the most important ones. But once you have them in place, it's time to optimize for more conversions. So this is expected purchase Using klaviyo, and a few other email software's have this artificial intelligence, where based on previous buyer behavior as well as the buyer behavior across all your store, he can estimate what people are likely going to buy again, and hit them with an email. This is especially essential if your products are consumable. Because you just want to get people coming in buying again and not forgetting, the worst thing that can happen is they run out of your product. And then they forget and they never buy again, you want them coming back more and more getting on subscription plan, if possible. But this is like a one back email. But it's like triggered, it's used in tandem with it. But it's used uses AI to actually trigger when it goes out. So you'd use both and wind back after your average amount of time. But then the expected purchase, just hit them at the key moments when clavijo thinks they're going to probably buy again. And then this is more if you have a lot of products on your site, but you have one that's like your best seller, you can actually create flow filters so that you have specific email sequences for those high best selling products. This is really amazing for Ben and Kurt and browse abandonment flows. Looks like a almost match up with this person right here. That was a that's pretty cool. So yeah, this is where you want to create emails that just talk about those products specifically, and really give people reasons to buy those. And you can make these emails specifically about those products. Because if you trigger them right, then they're going to be going out the only people who want people who bought that's it guys the exact same shirt as me, that's amazing. So and this is just this is just a quick image, you know, pause the video, if you want to see how to set up like product specific flows. This is just just how to do it properly, where you can split it, if item contains this, yes or no, if yes, and then this product specific email, if no, then you can run multiple checks and like just bring them down and then bring them into a more general sequence. But this is how you can start using product specific emails. And then next, this is one that is very underused. But this email, this is a video review request email. And basically just after someone's bought or maybe after they bought a second time, try and give them some sort of incentive to give you like a video testimonial or, you know, picture review or something like that. And make sure you lay out the terms clearly that you will use this in your marketing. But a lot of people will be happy to shoot a short video for you for a $50 amazon gift card. And that is golden for your website. So don't don't sleep on this one. And then next is a sunset flow, this is a little bit more advanced. Basically, I'll show you in a second how to set up the technical side of this. But you want to automatically be cleaning a list of people who don't engage for a long time, usually, depending on your store that can be anywhere from like three months to 180 days. But you want to like you want to give people a last ditch effort to come back to your store or kick them off your list. And this is this is just how to set up a sunset flow in cloud view. And here's the metrics that we use for it, feel free to pause the video and take a look at those I won't bother reading through it. But if you want to set up a specific segment for it, here's the basic metrics that I would say you can start with and be really safe with knowing that you're not going to kick people off or really engaged or good fit like it's just gonna remove the people who don't engage. And now Lastly, as I said, start off with three emails for each of these flows. I won't bore you with the exact timings of these, you can just look up like standard timings for flows. But usually, depending on the flow, you can time it differently. But you only really need like three mils to start. But this is how you look at flows and find new opportunities. Like this is an example flow. It's got room for more opportunity where you have the first email it's making $21,000. But then the second email sent one day later is still making like 2.4 1000 or just almost 2.5k. That means that there's room in this email sequence to add more emails into likely pull some more revenue from people who hesitated with BI. So I would say this is a great example of where you can grow out an email sequence. Here is an example of what we call like a maxed out sequence where the last email in that sequence is only generating a few $100 compared to where the ones before and are still making money. So this last email, still valuable still making some money, but I wouldn't bother adding more emails on to that sequence just your open rates are going down. You don't want to just continue to give people the same kind of offer like they're not interested. So I wouldn't recommend putting an email on this flow. But sometimes, sometimes you can. So this is just an example of, I believe it's the same max out flow. But then just in the next emails, we just give them a really insanely good offer. So we just give them a higher percentage off, if they got to that point, and they still didn't buy. And then we wait even seven days later. And we give them that offer one more time. So we're just squeezing out just a little bit more revenue in this flow, even when it seemed like there was nothing else can be done. So try, try like a, we call it like a hail mary email seven days after the last email, and that works really well. So lastly, email, evergreen email campaign strategies, I'm just going to run you through like basic email campaigns, and like, what you should know about email campaigns for your list. So step number one, clean your list, please, people do not blast an email list, you've never emailed, he used the software to clean that list, and then only send to people who have signed up in the last three months. If you've never emailed them, like even that's a little bit risky. But please don't blast email lists that you haven't cleaned and have never been emailed, start off slow. I like and do not send it to a list, send it to a segment, please. klaviyo integrates with your eecom stores that you can set up set up a dynamic segment based on like a list of people who have bought or open an email last, like 100. And like maybe 90 days or so. And you can start with that. But just don't keep blasting a list of people you have to create segments or your deliverability is just gonna go way down and then all your emails going to spam. And then you come to someone like me and say, can you please help me and I say yes, but it will take a lot of time. And it's going to take some money, because you were a bad boy. And you have really screwed with your deliverability. So just don't, don't send it to a static list. And here, like I was saying, never emailed your list, like just do this, just set up this really basic segment. If you've never emailed your list, or you just had some like small abandoned car, and you're looking to start with email, newsletters, this is the easy way to get started. Yeah, and then here's a little bit more advanced, let's say, let's say you do have a really big list, and you have a really large disengaged portion, then I would recommend you send if you're sending out an email send one send to your really engage portion like the 90 days engaged. And then you can send another portion of emails to people who fall between like 90 and 180 days. So they've they've engaged they haven't engaged anytime in the last 90 days. But somewhere in the last 90 to 180 days, they've done something either open an email or place an order. And then you can send you can send to some of those people. That's a way that you can be a bit more safe. But if this list is really big, then I would recommend sending to smaller chunks, like make it 90 to 120 days, for example. And just into small chunks until your open rates start to get low. And I'll talk to you about what open rates are good and bad. So this gives you this gives you a bunch of different light information. You know, really, if you're sending it to a list that you built yourself, then you know bounce rate and unsubscribe rate and spam rate those, those don't really matter that much click rate that's more is the content in your emails, good. But that doesn't really this is just benchmarks, this doesn't really affect deliverability. open rate, this is the key. When if you're getting 25% or more opens, that's actually bad thing. That means you're not sending enough emails, people want to hear more from you, they want to engage more from you. So that's your indicator that you can send more. If you're between like 15 and 25%. Like you're really good, like you're probably sending in roughly the right amount of emails, you can maybe even send a little bit more. But that's a really good open rate 10 to 15, that's when you're in the danger zone. If your open rate drops below 15%. That's when you know that like this is you're starting to tread the line that your emails will start to go into spam if you send to a list that only have like less than between a 10 and 15% open rate. And if you're sending too, if you're getting less than 10% open rates, all your emails are gonna start to go to spam really quickly if you send that too frequently, so Yeah, definitely stop doing that. The rest of the metrics, like I said, they don't matter that much. But the open rates, this is just a really good benchmark for you. So here's like, here's what I call the Goldilocks zone. I, of course, depending on your niche, you may want to use different strategies. But if you just are not sure what to do, just here's a really simple strategy. Just for every one, like promo email, like some sort of coupon or special deal for every three like content engagement based emails, like aim for a minimum of $1,000 per email send otherwise, you're just kind of shooting off emails to people who don't really engage. Aim for these open rates. And let the results dictate how frequently you email. Like benchmarks vary wildly, depending on your niche results may vary. Just keep that in mind. And you know, how to burn your email list in one easy step, send them the same email every single day with the exact same 10% off offer. sounds ridiculous, I've seen people do this, just if you're sending the exact same kind of message exact like over and over. That's a good way to get short term profits. And then just burn your email list. And nobody ever opens it ever again. So very up your content. And here's just a few tips to actually send like revenue generating email content on a regular basis. So this is like if you're looking for endless campaign ideas like email newsletter campaign, they're one the same thing I mix them around. But here's just a main question that you can ask they give you a really great ideas for email topics. So you can take a look through those and like these will inspire you to think of like, Oh, I can create an email around one of the biggest benefits, I can create a whole email around this one testimonial is customer wrote, like people don't really know, like, the special sauce behind our brand, like a bit of our story, we'll create an email around that. And here's just five evergreen email topics that pretty much everyone can use to just keep things fresh. So pain solution email, simply start the email talking about the pain point your product solves in the first you know, 1/3 of the email and then spend the next two thirds of the email talking about how your product solves that pain point. Super simple. like nobody does this, they convert like crazy, really, really easy customer influencer feature, you have a cut, you have testimonials, you have a really well written testimonial, it's kind of funny, or you have an influencer that's used your product, create a whole email just around that influencer. So this is like this is a quick example of you know, one of our, one of the emails we created for one of the brands would work with just, hey, this person reviewed the product, here's a picture of them, it looks great. It's very convincing. You know, simple how to email, how to do this thing that involves my product are really simple, like, give some people some, some good content, something to look at, I think there's just a link to that email. But it's just a really, it's a really simple email, and just gives him some good content, make sure you have a call to action in there, like how to help your partner eat healthy. You know, first start with our cereal, is it's really simple. But like this is just how easy it is to create, like amazing email topics just off the top of your head. The verses email, my product versus my competitor, here's why I'm better. Here's why they suck. Really simple, really engaging, because you know, probably a lot of people if they're on your list, they're debating between you or the other guy, this is a good way to to solidify you as the winner. And then lastly, Product Spotlight, here's our best selling product, here's a deep dive into why this product is so awesome. Super simple. AI is not there's not that much to it. And this is something you can use for whatever you sell. And that's it. That's the whole presentation. So, you know, I don't have a long speech to give you after this. Yeah, if you want to. If you want to get some of the homework on this, I actually have a little sheet on some of the tips and things that you can do for to just get your email marketing set up. If you're pretty new. You just go to email All Stars comm slash extras for that. I have. Yeah, that has a link to like the session, one homework. It also has a free PDF like 10 evergreen email campaign topics. So it has five more evergreen email campaign topics that you might find very useful. And also if you want to book a call with me or the email Marketing team at email all stars, there's a link to just book a call with. Well, you wouldn't be talking to me you'd be talking to one of my email strategist, but don't take really good care with view and dig into your brand or your client's brand and figure out what sort of email marketing strategy they need. And if you book through that link on that site, then you can get $250 off your first email marketing package. So yeah, it's all pretty simple. I think that's, that's the end of my presentation. I hope you liked it. It was a lot of fun to record. And yeah, you have an awesome day. And yeah, just feel free to go to email All Stars calm if you want to learn more about email marketing, or get in touch with our team.